The Brownstone Showflat Opening :: News Report on Response
Channel News Asia reported that CITY Developments received a relatively strong response to its Brownstone showflat opening weekend.
The Brownstone executive condominium received a healthy number of over 300 e-applications at its launch weekend of 10 to 12 July 2015. Some 2,000 visitors thronged its sales gallery.
This was despite a highly competitive market with a number of new EC launches in recent months.
One factor in favour of the project in Canberra Drive is that it is the only new EC directly next to an MRT station. The upcoming Canberra MRT station should be ready the same year that the Brownstone EC is completed.
The project’s pricing may be another factor supporting demand. Indications put the pricing at $599,000 to $680,000 for a 2-bedroom flat, $699,000 to $820,000 for a 3-bedder, $869,000 to $990,000 for a 4-bedder and $1.318 million to $1.38 million for a 5-bedroom penthouse.
Mr Chia Ngiang Hong, CDL’s group general manager said: “In a highly competitive market, homebuyers have a wide range of new EC projects to select from. The strong response to The Brownstone shows that there is inherent demand for a well-located EC with strong potential appreciation. The north of Singapore is a new growth area, poised for transformation into a lifestyle and commercial hub.”
The Brownstone is CDL’s 7th EC project. CDL is developing it together with a related subsidiary company TID, a joint venture between Hong Leong Group and Mitsui Fudosan.
The 638-unit Brownstone EC will have a textured, brown sandstone-like facade with unique jetty balconies.
Applications for eligible EC buyers can be made from July 10-20 and bookings will be conducted on Saturday, July 25.
Actual pricing will be released closer to the booking date.
As reported by The Straits Times on 12 July 2015. (Opens in new window.)
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